Evaluation Question 2 - Louise Fontava

For a band, I feel it is important to create a sense of 'synergy' throughout their products. The word synergy means: 'the interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects'

For our music video and print products, it is all about creating visually pleasing products that show a clear match between them. These include; our music video, digipak and magazine advert.

Examples of real media products creating a synergistic element could be seen throughout most Artists or bands. For example:

Rihanna's album - 'Loud'

Here we can see the digipak net for 'Loud' :

And the magazine advert:

Also...

The kooks' album - 'Inside in / inside out'

This is their Digipak:

And magazine advert: 

Both of these examples from artist 'Rihanna' and band 'The Kooks' use a similar colour scheme, creating continuity through their products. Although very different, the colour schemes follow the genre of music they are representing. The bright colours with the theme of subtle flowers are to highlight the pop genre, which the audience will be able to relate too. While the kooks' are more of the indie/rock genre, which tends to stick to simplistic colours, with an element of a bold colour. In the kooks' case its their album name: 'Inside in / Inside out' which is written in red. This stands out amongst the darker background colours.

Rihanna's images are clearly shown to be from the same photoshoot, as her hair and makeup are the same. While the image used by the kooks is the same for the digipak and their magazine advert. These are perfect examples of how synergy has been used to promote their products.

I would argue synergy is a very important factor to take into consideration. While creating our album for 'Crystal whites - To anyone' we felt we needed to impose synergistic elements too.

Our products are shown below:

           

Furthermore, this is our music video:

                         Font cover                                                          

Back cover

CD 

                   

Lyric Booklet

Thankyou Message

Magazine Advert

How do you feel about your final products?

Overall to conclude, I am pleased with the products I attainted in the end. I would argue I have created a strong synergistic element between my products as they all link in with each other. This to me is a big factor in helping real artists/bands gather a large fan base around their albums. It allows a collective feel to an audience which I believe is beneficial to the music producer. Crystal Whites are able to appear more popular with my audience due to continuity between print products and visuals.